That’s especially true “if YouTube doesn’t support you anymore.” For so many creators, “this is your job, and you got to keep doing it,” he said. What do we do?”įorrest is just one of many creators who is already thinking about possibly switching focus over to YouTube competitors like Twitch or Mixer if YouTube’s product and policy shifts affect Minecraft and Roblox creators. Now, we can’t make videos on more mature video games because they’ll get demonetized, but if we make videos on child-friendly games, they’re also now going to get demonetized. “The top three games on YouTube right now are Fortnite, Minecraft, and Roblox, which are generally non-violent and child-centric games, especially Roblox. “It’s kind of like they’re killing video game content,” Forrest told The Verge. A YouTube spokesperson pointed The Verge to Wojcicki’s blog when asked for further comment. Would Let’s Play series, tutorials, or even gameplay compilations be considered targeted at children? What’s the difference between family-friendly content and those targeted at kids? No one in the community knows the answers, but everyone is expecting an uphill battle on YouTube under the new system. Reading Wojcicki’s blog post only made him feel worse as he tried to figure out, like other YouTube creators, whether his content would be affected by the new system. Forrest, a gaming YouTuber with more than 750,000 subscribers who goes by “KreekCraft,” told The Verge that the changes are scary for him. “It’s kind of like they’re killing video game content.”īut creators are coming to terms with exactly how hard it could be. These changes “will have a significant business impact on family and kids creators,” she said in the post, adding that “this won’t be easy for some creators and are committed to working with them through this transition.” Wojcicki acknowledged that these changes won’t be easy for creators. If videos aren’t recommended as much, it means fewer views, which means less money. This could lead to YouTube recommending fewer videos from that creator because people are less engaged. If channels can’t send notifications for certain videos, fewer people will watch those videos within the first crucial hours. Those two product features might not seem like a big deal to viewers, but they could be catastrophic for creators. It’s also likely that these videos will not be able to run targeted ads, which could affect monetization. Features like comments and notifications won’t be available on videos “that have an emphasis on kids characters, themes, toys, or games,” YouTube CEO Susan Wojcicki said in a blog post responding to the settlement. YouTubers who create videos for children, like unboxing toys or nursery rhymes, must also clearly label their content as being intended for kids.įor anyone making those videos, the changes will be significant. As part of the settlement, YouTube must stop collecting data on videos that are targeted toward children (defined by the FTC as anyone under the age of 12). The fine is relatively small - roughly 1 percent of the service’s annual revenue - but it comes with strict conditions that could spell disaster for the thousands of creators who are making content for children. On Wednesday, the Federal Trade Commission fined YouTube $170 million for collecting data and targeting ads to children, an alleged violation of the Children’s Online Privacy Protection Act (COPPA).
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